Joy & Purpose | KAB Foundation

The etnies x Keep A Breast collection is now available at https://etnies.com/collections/keep-a-breast-collection.

We have partnered with the Keep A Breast Foundation to spread awareness, spark conversation and support the fight against breast cancer. This limited drop celebrates 25 years of advocacy in the battle against breast cancer and will help fund education and early detection for the next generation. With every purchase – etnies will contribute a portion of sales directly to support their mission.

KAB was founded in 2000 by Shaney Jo Darden and Mona Mukherjia-Gehrig to emphasize a key element of breast cancer advocacy that remains often overlooked, even today: prevention and early detection. The organisation takes a radically different approach to breast cancer advocacy, infusing creative expression and community-building with an against-the-status-quo ethos to spur its mission: to reduce breast cancer risk and its impact globally through art, education, prevention, and action.

Starting as a grassroots effort to spark important conversations and action through the never-before-seen breast cast art exhibitions bringing together KAB’s action sports, art and fashion community, KAB evolved into a pioneering nonprofit dedicated to empowering young people to be their own health advocates through lifesaving resources that educate on chest self-checks and why it’s important to #knowyournormal when it comes to your breast health baseline.

With this collaboration etnies will donate a portion of proceeds from all etnies x KAB products, with a minimum contribution of $10k, to the Keep A Breast Foundation.

Follow Keep A Breast @keepabreast
https://www.instagram.com/keepabreast
https://www.keep-a-breast.org

Artist who painted the breast cast;
https://www.instagram.com/al_marcano

Breast cast model;
https://www.instagram.com/leonelanavaa

Filmed and edited by Mitch Buangsuwon.
https://www.instagram.com/buangsuwon

Keep Pushing. Keep Supporting.

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