Fact – Trajectory | Next New Wave

Skateboarders tend to believe skateboarding has to be a certain way, but in FACT it doesn't and never has. Instead, what skateboarding needs is to get back to a place where what we create is what we want and by our own creative standards. Because while it's impossible to deny the powerful blend of photography, art, and music within the vibrant culture of skateboarding, after a while the market starts to blend together, everything begins to look the same and creativity begins to waver. This is exactly what The Next New Wave will break through with brands like FACT helping to discover the next generation of artists, or more appropriately–the Next New Wave of artists. Evolved from using simple means to express himself and inspired by a perspective of family and skateboard culture, FACT is the culmination of Damon Way's three decades of working in the skateboarding industry. Damon's cultivation of creative elements and his dedication to uninhibited artistic freedom, assures the future of skate brands will be vibrant. We just have to stay on the current Trajectory established by brands like FACT.

Break free from the complacent box and get your hands on FACT product exclusively available in The Canteen – http://theberrics.com/canteen/brands/fact

The Berrics and The Skateboard Mag have partnered up to present the Next New Wave—the people, companies, and new projects to look out for in 2016. Throughout the next month, we will be releasing video parts, profiles, and product featuring… Kevin Kowalski, WKND, Michael Sommer, Liam McCabe, The Quiet Life, Jamie Foy, Thomas Dritsas, Everybody Skates, Ish Cepeda, Metrogram, Lucas Xaparral, Dashawn Jordan, Denny Pham, Diego Johnson, Fact, Dalton Dern, Old Friends, Kevin Scott, Bluetown, Justin Damer, Timmy Johnson, Matt Fisher, Diamond Footwear, Yuto Horigome, SOVRN, Frankie Heck, Maurio McCoy, Tyson Peterson, and Zion Wright

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